Four brilliant members of the Applied team shared their knowledge and approach to wayfinding design with a group of 3rd year BA students from the University for the Creative Arts. The speakers - a graphic designer, an information designer, an urban planner and an environmental psychologist -  represented just a few of the different skill-sets which are fundamental to our work at Applied. 

As a top creative specialist university in the UK, the University for the Creative Arts has a well-established Graphic Design course. And with the practice of Graphic Design comes the many different specialisms of the subject; from typography to branding, from digital to print. Applied’s presentation to the students provided a detailed insight into our specialism in wayfinding design.

From developing the iconography for the wayfinding at Princeton University, to the approaches for place-naming at the NASA JPL campus, the presentation gave insight into each stage of the wayfinding design process. Across a range of different project types. 

By being able to engage with our team members, who specialise in a range of different disciplines including urban planning and environmental psychology, we hope to have provided the students with a deeper understanding of the multidimensional nature of our work. 

Thank you to Gaurav Girish, Isabel McCagg, Nikki Hurren and Siu Yen Lo from the Applied team for sharing their knowledge, research and ideas.