Applied created the COVID-19 Design Toolkit in response to the pandemic. It is a ready-to-use set of guidelines for placing signs in various environments to influence behavior effectively. The Toolkit features a universal set of signs and icons, along with adaptable templates that can be adjusted to suit any location.
Designed for managers of public spaces and made freely available, the Toolkit helps maintain safe, socially-distanced environments. Its development was informed by Applied's deep expertise in wayfinding planning, design, and behavioral insights, including strategies to subtly guide people's actions.
The Toolkit received the Gold Award at the London Design Awards 2020.
100 pages of guidelines
54 ready to use signs types plus 100 icons
Gold Award, London Design Awards 2020
Free download www.covid19designtoolkit.com
As the pandemic hit we saw a lot of activity to help guide how to behave. Yet, much information and signs installed were uncoordinated and causing confusion. Made available as free download, Applied’s COVID-19 Design Toolkit offered a set of practical how-to guidelines and resources to help tackle the confusing times everyone was facing.
The Toolkit informs the users of how their environment could bear the risks of clusters of transmission, and suggests the best possible layout of information in multiple types of places.
Through our work in dealing with the COVID-19 crisis, we’ve spotted a great degree of public confusion; knowing what to do when walking around a city or into a store, where to queue, or at what point to wear a face mask. Coming out of lockdown, we now have a complicated set of rules to remember and to be guided by — the COVID-19 Design Toolkit is our contribution.
Founder and Creative Director at Applied
The guidelines and templates included in the Toolkit are designed to help all places where the public go and can be tailored to each environment and audience.
The Toolkit has been applied on University Campuses and transit systems. It has helped coordinate safe behaviour during the Pandemic.
The COVID-19 Design Toolkit consists of three parts: knowledge and principles; placement guidelines; and designs, templates and icons. These were developed as practical help to any manager of public spaces.
The signs and icons encourage safer public behaviour by nudging and reminding people of the virus and social distancing. One idea is to make the virus more visible.
